Email open rate
Total number of link clicks
Link with the most clicks
Email opening time
Average number of unsubscribes per email sent
This data helps you run more informed email marketing campaigns . You can determine the best time to send your emails and what type of links get the most clicks.
However, behavioral analytics is not enough. You need to combine it with two other elements of data analytics: performance analytics and experience analytics.
Performance analysis focuses on results, such as the albania email data number of purchases, average revenue per campaign, average revenue per subscriber, conversion rate, and return on investment (ROI) for each campaign.
Experience analysis focuses on interests and preferences. Do some segments have a higher email open rate than others? Do emails with discounts have a higher conversion rate ?
By combining behavioral, performance, and experience analytics, you will be able to develop a laser-targeted email marketing strategy that drives greater engagement and ROI.
Important Email Marketing KPIs to Track
Tracking metrics and key performance indicators (KPIs) will help you determine the success and failure of your email marketing campaigns, along with the opportunity for improvement.
Marketers should track two types of metrics. These include:
Email calculations:
Open rate
Click rate
Conversion rate
Return on investment
Cancellation price
Marketing calculations
Marketing KPIs will depend on your business type and goals. For example, if you’re a SaaS business, you might want to track the following metrics:
Conversion rate
Free trial to paid conversion
Annual contract value
Total active attempts
Total activations
Churn rate
Total revenues
If you are an e-commerce business, the important metrics will be total conversions, average order value, shopping cart abandonment rate, rNPS (relational net promoter score), customer lifetime value, and others .
How to leverage customer data to improve your email marketing strategy?
Once you have the necessary data, you can create your email marketing strategy. Here’s a step-by-step process for using customer data to make your outreach emails more effective and results-oriented.
Identify and segment your subscribers
Let’s go back to the previous example of irrelevant emails. If you’re receiving a lot of irrelevant emails, it means the sender didn’t segment their email list and ended up sending the same offer to everyone. This results in higher marketing costs, lower conversions, and a higher unsubscribe rate. In contrast, well-targeted and segmented emails generate around 60% of all revenue .
